Most businesses don't fail because of bad ideas.

They fail because owners don't understand:

  • Cash Flow

  • Margins

  • Customer Retention

  • Pricing Strategy

  • Delegation

  • SOPs

  • Financial Statements

  • Capacity Planning

  • Market Economics

Course Curriculum

    1. Welcome to Business Foundations by Route Consultant

    2. Lesson 1.1 - Business Owner vs. Operator: Understanding Your Role

    3. Lesson 1.2 - Profit vs Revenue vs Cash Flow

    4. Lesson 1.3 - Short-Term Survival vs. Long-Term Sustainability

    5. Lesson 1.4 - Owner Responsibilities: Decision-Making, Accountability, and Risk

    6. Lesson 1.5 - Common First-Time Owner Mistakes

    1. Lesson 2.1 - Business Model basics

    2. Lesson 2.2 - Cost Structure vs Revenue Structure

    3. Lesson 2.3 - Pricing Strategy vs Margin Awareness

    4. Lesson 2.4 - Scalability vs Lifestyle Business

    5. Lesson 2.5 - Unit Economics and Break Even Analysis

    1. Section 3.1 - Setting Your Financial Mindset & Identifying Your Objectives

    2. Lesson 3.2 - Financial acumen & Basic Financial Terminology

    3. Lesson 3.3 - Reading Financial Statements: Income Statements, Balance Sheets & Cash Flow

    4. Lesson 3.4 - Profit & Loss Statements (P&Ls)

    5. Lesson 3.5 - Tax Returns

    6. Lesson 3.6 - Cash Flow Management & Working Capital

    7. Lesson 3.7 - Budgeting & Forecasting

    8. Lesson 3.8 - The Importance of a Good Bookkeeper & Clean Financials

    9. Lesson 3.9 - Forming Banking Relationships

    10. Lesson 3.10 - Managing Debt, Lines of Credit & Financing

    11. Lesson 3.11 - Understanding Taxes at a High Level

    1. Lesson 4.1 - Business Entity Types & Choosing the Right Structure

    2. Lesson 4.2 - The Value of Employee Handbooks

    1. Lesson 5.1- Identifying Target Customers

    2. Lesson 5.2 - Value Proposition Development

    3. Lesson 5.3 - Pricing Psychology

    4. Lesson 5.4 - Sales Fundamentals and Pipelines

    5. Lesson 5.5 - Marketing Channels (Digital, Local & Referral-Based)

    6. Lesson 5.6 - Website 101

    7. Lesson 5.7 - Customer Retention and Lifetime Value

    1. Lesson 6.1 - Workflow Design & Documentation

    2. Lesson 6.2 - Standard Operating Procedures

    3. Lesson 6.3 - Contingency Planning

    4. Lesson 6.4 - What Happens When Something Goes Wrong

    5. Lesson 6.5 - Capacity Planning

    6. Lesson 6.6 - Quality Control & Consistency

    7. Lesson 6.7 - Technology & Tool Selection

    8. Lesson 6.8 - Conclusion

About this course

  • $999.00
  • 70 lessons
  • 5.5 hours of video content
  • Downloadable workbook (100+ pages)

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