Here's What's Included:

  • Operational Playbook

    This e-course is your comprehensive guide for operational success, tailored to suit your needs, regardless of your tenure in the bread route business.

  • Dedicated Expert

    Joining the Bread Route Masterclass grants you access to a dedicated and seasoned owner/mentor within the bread and snack industry who understands the challenges first-hand.

  • Weekly Training Calls

    Engage in weekly training calls designed to answer questions and tackle the specific challenges you encounter along the way.

Meet Stephen Rhein

Bread Routes Expert

Founder of Not By Bread Alone Distribution LLC, Stephen has over 20 years experience in route sales, representing brands such as Pepperidge Farm, Mission Foods, Snyder’s of Hanover, Tastykake, and Ebars. His strengths include customer service, leading a motivated sales team, and executing national brand growth strategies. With the purchase of Bread Routes Masterclass, you will get one-on-one guidance from Stephen and the Route Consultant team to help you confidently run your business.

Course curriculum

    1. Welcome to the Bread Route Masterclass

    2. Introduction to Your Bread Route Expert

    1. Understanding Your Contract

    2. Depot Hierarchy + Communication

    3. Interacting With other Independents in Your Depot

    1. Role of an Independent Owner

    2. Role of an Operations Manager

    3. Role of a Driver

    4. Driver Discipline

    5. Building a Strong Company Culture

    6. Driver Scheduling

    7. The Importance of an Employee Handbook

    8. Employee Compensation

    9. Managing External Relationships

    1. Fleet Strategies

    2. CapEx + Vehicle Management

    1. Scanners, Portals, + Software

    2. Managing Fuel Cards

    1. Store Hierarchy + Store Flow

    2. Expert Retailer Strategies: Putting on the Customer Hat

    3. Digital Transformation

    4. Perfecting Your Product Display

    5. Sales Execution + Motivation

    6. Monitoring Service

    7. Crisis Management

    8. Resolving Pervasive Issues

About this course

  • 33 lessons
  • 3 hours of video content